Thursday, January 31, 2008
Been doing some reading, emailing, thinking, dreaming lately about how to get more people on bikes. The pundits and industry insiders are starting to talk about non-endemic marketing experiences and reaching out to the non-traditional cyclists to grow the market. That’s well and good, but how do you do that?
I've worked at half a dozen shops, been in hundreds, and there are obviously things that work, and things that do not. Sadly, I think most bike shop experiences aren't all they could be for many shoppers, and the 'culture' that surrounds them often is weighed down with an air of exclusivity. That exclusiveness can give some shops a feel of community and authenticity for those in the circle, but for those on the outside, it can make you never want to go back. I’ve been on both sides of the counter, and I know how it can get in the heat of the summer.
I think more folks could get into cycling, but to do that, we need to find a way to get the bike under them without making it seem like a lifestyle change. Not everyone wants to view the bike as a tool of the revolution, and some of us do. More people on bikes is going to be inherently good.
So you are asking, “what are you doing about it?” Well I’ll tell you, I’m opening a dialog about it, sound off.
What would get more people on bikes and out of cars?
Posted by d*pow