Change

That has been a bit of buzz word for the last year or so hasn't it. Just read a good quote, from a new source:

"Without change, there is fossilization,and that’s the worst thing that can happen."

Agreed. I feel it is important to change things up a bit every few years, just to keep from the creative side from atrophying. You can read more good quotes like that and other stuff about building brands over here.