Wednesday, September 05, 2007
The Bicycle in American Society
I’ve been around the cycling industry for more than a decade now and I’ve seen a few trends come and go. What I’m still waiting to see catch on is the bicycle as a legitimate form of transportation. Most of the bigger companies (Trek, Specialized, etc) seem to be catching on with their newer city style bikes. It is a step in the right direction. It’s has been my personal belief since I was a child that the bike is more than a toy, but we as an industry haven’t figured out the way to get that across to the masses here in the States.
Perhaps that is a product of our urban planning. Maybe we are fat, lazy slobs. Maybe I’m just a crazy nut, who’ll one day be run over by a pick up truck as I fight for that little bit of asphalt space I feel I’ve earned.
Any way you slice it, it would be a better place to live, drive, and raise kids if there were more people riding, and less people driving.
That’s what the Snot Rocket is all about.
Posted by d*pow